---
structure: logic-right
palette: ink
---

# Blog post outline
## Reader
- Who they are and what they already know
- The search or question that brings them here
- What they should be able to do after reading
## Headline
- Working title with the main phrase
- Two other versions to test
## Hook
- A problem, a number or a short story
- The promise of the post in one sentence
## Section one
- The first step or main idea
- An example or screenshot
## Section two
- The next idea, building on the first
- A common mistake and the fix
## Section three
- The advanced tip or the edge case
- A quote, data point or source
## Conclusion
- The key takeaway in one line
- One next step for the reader
## Before publishing
- Title and description written
- Links to two related posts
- Read aloud once for clumsy sentences