---
palette: sunrise
---

# Brainstorming
## The challenge
- The question, as "How might we…"
- What a great answer would change
## Warm-up ideas
- The first three that come to mind
- What a competitor would try
## Wild ideas
- With an unlimited budget
- If it had to ship tomorrow
- The opposite of what we do now
## Borrowed ideas
- A trick from another industry
- A workaround customers already use
## Clusters
- Ideas that save time
- Ideas that win new people
- Ideas that cut cost
## Filters
- Budget and time we really have
- Rules we cannot break
## Score
- Impact from one to five
- Effort from one to five
- Confidence it will work
## Next step
- Top pick and the reason
- Cheapest test to run this week
- Who runs it