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# Business plan
## Problem
- The pain customers feel, in their words
- What they use today and where it falls short
## Solution
- What we sell
- Why the first customers will switch
## Customers
- First buyer, described precisely
- How many of them we can reach
- What they already pay for this
## Competition
- Direct rivals
- The workaround we replace
- Our unfair advantage
## Go to market
- Channel that brings the first ten customers
- How a lead becomes a sale
- Price, and why it is right
## Operations
- How we make and deliver it
- Key suppliers and tools
- Licences, insurance and legal setup
## Team
- Founders and who owns what
- First hire we need
- Advisors who fill a gap
## Finances
- Start-up costs
- Monthly running costs
- Margin on each sale
- Months until break-even
## Milestones
- Goal for the first 90 days
- Goal for the first year
- Signal that would make us stop