---
structure: logic-right
palette: contrast
---

# Competitor analysis
## The market
- Customers we both chase
- The job they hire a product to do
## Who we compete with
- Direct rival
- Cheaper alternative
- The do-it-yourself workaround
## Offer
- Features each one leads on
- Features everyone treats as basic
- What none of them offers
## Price
- How each one charges
- Where customers feel overcharged
## Reputation
- What reviews praise
- What reviews complain about
- Who customers trust most, and why
## Reach
- Channels where each one wins customers
- Partners and integrations
## Our move
- The gap we will own
- Message that makes the difference obvious
- First experiment, and how we judge it