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palette: berry
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# Content calendar
## Purpose
- What a reader should do after a post
- Who we write for
- Posts per week we can keep up
## Pillars
- How-to and tutorials
- Customer stories
- Opinions and behind the scenes
## Formats
- Long article
- Short video
- Carousel or infographic
- Newsletter issue
## This month
- Anchor piece to publish first
- Posts cut from the anchor piece
- A post tied to a date: event, launch or season
## Workflow
- Idea backlog
- Who drafts, edits and designs
- Ready two days before publishing
## Distribution
- Where each format goes
- Search keywords to target
- People to tag or send it to
## Monthly review
- The post that beat the average, and why
- A format to stop making