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structure: logic-right
palette: sunrise
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# Customer journey
## Awareness
- Where they first hear of us
- The problem on their mind
- Pain point: we are hard to find
## Consideration
- What they compare us with
- Questions they need answered
- Pain point: pricing page unclear
## Purchase
- Steps to buy or sign up
- What makes them hesitate
## First use
- The first win they need
- Where they get stuck
- Feeling: hopeful or confused
## Support
- How they ask for help
- How long they wait
## Loyalty
- Why they come back
- What makes them recommend us
- Why some leave
## Improvements
- One fix per stage
- Owner and measure for each