---
palette: ink
---

# Marketing plan
## Goal
- One number to move this quarter
- Where it is today
- Deadline
## Audience
- Best-fit customer
- The problem that keeps them up at night
- What makes them start looking for help
## Message
- Our promise in one line
- Proof: numbers, reviews or demos
- Why us and not the alternative
## Channels
- Search
  - Pages that answer buyers' questions
- Email
  - Welcome series for new subscribers
- Social
  - One platform to master first
- Paid ads
  - Small test budget and a stop rule
## Content
- Flagship piece
- Weekly rhythm
- Formats that suit the audience
## Resources
- Budget
- Hours per week
- Tools, and who runs them
## Measurement
- Early signal: visits or sign-ups
- Result: sales
- Monthly review date