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structure: timeline
palette: sunrise
---

# Product launch
## Six weeks out
- Launch goal and the number that proves it
- Who it is for and the problem it solves
- One-sentence pitch
## Four weeks out
- Landing page and sign-up form
- Beta testers and their feedback
- Press kit: screenshots, logo, short video
## Two weeks out
- Emails drafted for the list
- Posts scheduled
- Journalists and communities contacted
## Launch day
- Announcement live
- Team on support
- A reply to every comment
## First week
- Bugs fixed, and the fixes shared
- Thank-you note to early users
- Sign-ups against the goal
## Risks
- What could move the date
- Plan B for each
## Review
- What worked, with numbers
- What to change next time