---
structure: brace-right
palette: contrast
---

# User persona
## Profile
- Name, age and role
- Where they live and work
- A typical day
## Goals
- What they are trying to get done
- How they will know it worked
## Frustrations
- What slows them down today
- Tools they tried and dropped
## Behaviour
- Apps and tools they use daily
- Where they look for advice
- Who signs off on a purchase
## Motivations and fears
- What drives them
- What they worry about
## In their words
- A quote from a real interview
## How we help
- The feature that matters most to them
- The message that would make them try it
- What would make them leave