Analysis template · 21 topics
SWOT analysis mind map template
A SWOT analysis mind map in a two-by-two grid of strengths, weaknesses, opportunities and threats, with sharp prompts for a business, project or person.
Who it is for
- A small business owner assessing where the company stands.
- A student or consultant writing a SWOT for a case study.
- Anyone weighing a career move or a new project.
How to use it
- Open the template and write the subject of your analysis in the central topic.
- Fill the four squares, using the prompts to push past obvious answers.
- Pair a strength with an opportunity and a weakness with a threat, add your actions, then export a PNG for your report.
The outline
Every topic in the template, as it opens in the editor.
SWOT analysis
- Strengths
- What we do better than anyone nearby
- Assets that are hard to copy: brand, data, people
- What customers praise without being asked
- Where our costs are lowest
- Weaknesses
- Where customers leave or complain
- Skills we hire in instead of having
- Processes that waste time or money
- The gap a rival would attack first
- Opportunities
- Trends growing in our favour
- Customers nobody serves well
- Partners who could open a new market
- Technology we could adopt before rivals
- Threats
- Rivals getting stronger or cheaper
- Customers changing how they buy
- Rising costs and fragile suppliers
- Regulation that could slow us down
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