Analysis template · 26 topics
Competitor analysis mind map template
A competitor analysis mind map comparing rivals on offer, price, reputation and reach, to find the gap you can own and the first move to test.
Who it is for
- A founder checking the market before building or pricing a product.
- A marketer preparing a positioning or comparison page.
- A student writing a market analysis for a business course.
How to use it
- Open the template and name your market in the central topic.
- Name your rivals, then compare them branch by branch: offer, price, reputation and reach.
- Write the gaps you found and one move you will make, then export a PNG for your team.
The outline
Every topic in the template, as it opens in the editor.
Competitor analysis
- The market
- Customers we both chase
- The job they hire a product to do
- Who we compete with
- Direct rival
- Cheaper alternative
- The do-it-yourself workaround
- Offer
- Features each one leads on
- Features everyone treats as basic
- What none of them offers
- Price
- How each one charges
- Where customers feel overcharged
- Reputation
- What reviews praise
- What reviews complain about
- Who customers trust most, and why
- Reach
- Channels where each one wins customers
- Partners and integrations
- Our move
- The gap we will own
- Message that makes the difference obvious
- First experiment, and how we judge it
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