Writing template · 29 topics
Content calendar mind map template
A content calendar mind map with purpose, pillars, formats, this month's posts, workflow, distribution and a review, to plan a month of posts.
Who it is for
- A blogger or newsletter writer planning a month of posts.
- A small business owner keeping social media posts regular.
- A content manager sharing a plan with writers and designers.
How to use it
- Open the template and set the month or campaign in the central topic.
- Choose three or four pillars, then add topic ideas under each.
- Fill This month with real publishing days, and use Monthly review to see what worked.
The outline
Every topic in the template, as it opens in the editor.
Content calendar
- Purpose
- What a reader should do after a post
- Who we write for
- Posts per week we can keep up
- Pillars
- How-to and tutorials
- Customer stories
- Opinions and behind the scenes
- Formats
- Long article
- Short video
- Carousel or infographic
- Newsletter issue
- This month
- Anchor piece to publish first
- Posts cut from the anchor piece
- A post tied to a date: event, launch or season
- Workflow
- Idea backlog
- Who drafts, edits and designs
- Ready two days before publishing
- Distribution
- Where each format goes
- Search keywords to target
- People to tag or send it to
- Monthly review
- The post that beat the average, and why
- A format to stop making
Take your maps to iPhone and iPad
MindmapPal for iPhone and iPad opens .xmind, OPML and Markdown files, works offline, and keeps every map as a file you own.
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