Work template · 34 topics
Marketing plan mind map template
A marketing plan mind map with a goal, audience, message, channels, content, resources and measurement, ready to adapt to your business.
Who it is for
- A small business owner mapping where marketing time and money should go.
- A marketer presenting a campaign plan to a manager or client.
- A founder deciding which two or three channels to focus on first.
How to use it
- Open the template and name the product or campaign in the central topic.
- Set the goal and audience before you pick channels.
- Give each channel one metric and a weekly time budget, then review monthly.
The outline
Every topic in the template, as it opens in the editor.
Marketing plan
- Goal
- One number to move this quarter
- Where it is today
- Deadline
- Audience
- Best-fit customer
- The problem that keeps them up at night
- What makes them start looking for help
- Message
- Our promise in one line
- Proof: numbers, reviews or demos
- Why us and not the alternative
- Channels
- Search
- Pages that answer buyers' questions
- Email
- Welcome series for new subscribers
- Social
- One platform to master first
- Paid ads
- Small test budget and a stop rule
- Search
- Content
- Flagship piece
- Weekly rhythm
- Formats that suit the audience
- Resources
- Budget
- Hours per week
- Tools, and who runs them
- Measurement
- Early signal: visits or sign-ups
- Result: sales
- Monthly review date
Take your maps to iPhone and iPad
MindmapPal for iPhone and iPad opens .xmind, OPML and Markdown files, works offline, and keeps every map as a file you own.
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