Work template · 27 topics
Product launch plan mind map template
A product launch plan mind map that runs from six weeks out to the first week after, with the goal, pitch, press kit, launch-day tasks and risks.
Who it is for
- A founder planning the launch of a first product with a small team.
- A product manager lining up marketing, support and engineering for a release date.
- A freelancer launching a course, an app or a digital download.
How to use it
- Open the template and put the product name and launch date in the central topic.
- Answer the Six weeks out questions first, since every later step depends on them.
- Assign an owner and a date to each task, then export a PNG for the kickoff meeting.
The outline
Every topic in the template, as it opens in the editor.
Product launch
- Six weeks out
- Launch goal and the number that proves it
- Who it is for and the problem it solves
- One-sentence pitch
- Four weeks out
- Landing page and sign-up form
- Beta testers and their feedback
- Press kit: screenshots, logo, short video
- Two weeks out
- Emails drafted for the list
- Posts scheduled
- Journalists and communities contacted
- Launch day
- Announcement live
- Team on support
- A reply to every comment
- First week
- Bugs fixed, and the fixes shared
- Thank-you note to early users
- Sign-ups against the goal
- Risks
- What could move the date
- Plan B for each
- Review
- What worked, with numbers
- What to change next time
Take your maps to iPhone and iPad
MindmapPal for iPhone and iPad opens .xmind, OPML and Markdown files, works offline, and keeps every map as a file you own.
Join the waitlist
Coming soon to the App Store