Analysis template · 24 topics
User persona mind map template
A user persona mind map with background, goals, frustrations, behaviour and a quote, to describe a typical customer for design and marketing.
Who it is for
- A product designer summarising research findings in one page.
- A marketer deciding who an ad or message is for.
- A founder checking they know their first customer.
How to use it
- Open the template and give your persona a name and a role in the central topic.
- Base each answer on interviews or data, and mark guesses as guesses.
- Share the PNG with your team and update it when new research comes in.
The outline
Every topic in the template, as it opens in the editor.
User persona
- Profile
- Name, age and role
- Where they live and work
- A typical day
- Goals
- What they are trying to get done
- How they will know it worked
- Frustrations
- What slows them down today
- Tools they tried and dropped
- Behaviour
- Apps and tools they use daily
- Where they look for advice
- Who signs off on a purchase
- Motivations and fears
- What drives them
- What they worry about
- In their words
- A quote from a real interview
- How we help
- The feature that matters most to them
- The message that would make them try it
- What would make them leave
Take your maps to iPhone and iPad
MindmapPal for iPhone and iPad opens .xmind, OPML and Markdown files, works offline, and keeps every map as a file you own.
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